22min chapter

Make Lemonade cover image

Indie acquisitions, platform risk and life after selling Tweet Hunter for 8-figures

Make Lemonade

CHAPTER

The Science of Face Recognition: From Pareidolia to Prosopagnosia

The chapter explores the fascinating phenomenon of pareidolia and how our brain is wired to recognize faces, discussing the specialized areas like the fusiform face area (FFA) that play a key role in this process. It delves into the concept of super recognizers with exceptional face recognition abilities and individuals with face blindness (prosopagnosia) who struggle to recognize faces, providing insights into the brain's intricate mechanisms of perceiving and processing faces.

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