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2min chapter
The Future of Content Marketing (Live Panel with Devin Bramhall, Ali Orlando Wert, and Anum Hussain)
The Long Game
The Importance of SEO in Content Marketing
Devin: I feel like when it comes to scalability, one of the ultimate channels, at least throughout my career has been SEO. So doing content, the underpinning of that has been to build organic traffic and convert that traffic either to an email list or a lead revenue. He says he believes in all tools currently being deployed in content marketing but thinks word of mouth is the new SEO.
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