
The accidental entrepreneur
FT Start-Up Stories
00:00
How Songkick Overcame the Flaws of the Company
In 2015 we merged with a company called Crowds Surge who had a white label direct to fan business where they worked with artists such as the Rolling Stones and Paul McCartney. We were able to do amazing things one of the highlights for me was ticketing Adele's World Tour her comeback tour in the winter of 2015 I think it was. The thing that she was really passionate about was stopping touts so we developed software to help prevent touts from buying tickets and we were wildly successful. That was an incredible experience like going to the O2 arena and knowing that 50% of that audience bought tickets through her products was just amazing.
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