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How One Author Raised $41M on Kickstarter

Founder's Journal

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You Lose More by Doubting Yourself

"I am all in. I'm going to do everything I can to make this thing work," he says of his TikTok idea. "You lose more by being conservative and doubting yourself than you do by going, at least for a period of time and a dollar amount of money." He admits that there's still a part of his brain that thinks 'what I've accumulated thus far is all I will accumulate' And so he very much has like a- Scarcity mindset. A cash-boarding mindset. That's like a scale. I feel scarcity. Exactly.

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