5min chapter

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Inside B2B: How B2B brands are responding to 'forced digital transformation'

Marketing Week

CHAPTER

Is There a Community Aspect to Price Production?

I think there might be some interest from customers in price production, for sure. I'm seeing a really interesting shift in how success is viewed by us, you know, e and five the teck industry. What does success look like? Well, of course, it looks like revenue and margin. But also it looks like, how do you, how do you respond in a crisis? And how can you mobilize the assets around you for the good of the customof community? The legacy becomes as much about revenue and profit as it does about the good, the footprint of good that is left behind. That's quite writing an it's definitely one of the positives things i but hope we retain

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