2min chapter

Channels with Peter Kafka cover image

YouTube fights TikTok with cash

Channels with Peter Kafka

CHAPTER

Youtube Is the Home of Creators

When did you realize that tik tok was going to be a huge cultural business? Am us going to be huge eni and competitor to what you did? I i'll let you answer the question instead of me talking more about that. Youill: It's the same thing that's happening to day with short form creators that happened originally with long form creators 15 years ago. So why should you tubes approach to it be any different? Youtube is the home of creators, and we need to be able to cater to all of these use cases.

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