Powell: How do I get more of my podcast listeners to sign up for my newsletter? Powell: If we look at that question through this framework, can you walk us through each of these elements because I think it'll help people understand it. "I was thinking about how we could actually demonstrate this framework for people," he says. 'It's a nice problem statement, by the way, but I like about that as we can define it as a question'
We speak with Sheena Iyengar, an expert in the science of choice. Iyengar provides practical steps for generating big ideas by drawing from recent advances in neuro- and cognitive sciences. She upends the myth that only a select few can come up with revolutionary ideas and offers an evidence-backed method for anyone looking to innovate and solve complex problems.
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