The Key to Success in Business

One of my great, great early success stories was a product called icehot. It's an analgesic, bamb an arthritus salve that you put on your neck and your shoulders and your back for aches and pain. When we bought the company, it had been around a long time, but it was dying. We discovered that one out of every two, 50 % of all new buyers, bought over and over and over again, every month for many years, if not for life.