The Secret to Driving Account Creations and Customer Relationships

You don't need every piece of data about your customer right from the get go. It's important to kind of start small and then show them value. I couldn't agree more customers don't really want to give you even demographic information anymore. And so we can think about kind of learning about their customers in so many different ways. Even on the home side of Amazon, we thought about it more in terms of style. So if we could understand, do you prefer coastal or transitional or bohemian or eclectic.