Julian Smith has been mentoring me. And I remember one of our last calls he had given me this way to think about things. He said, you know, run your plans for the day through how can I add a zero to this met? Mm hmm. It's just a fun forcing function for you to like, because you mentioned it, I got to shift the paradigm, right? Like, how do I ship my paradigm around marketing and sales and leadership and growth and output? Because if it's just more of the same thing you're doing, that actually is not the answer. It never is.