How QuickBooks Is Trying to Be Cool Adjacent by Linking Itself to the Silver Screen

QuickBooks launched a social media content campaign to coincide with the Academy Awards. The company used its TikTok presence to highlight real-world small businesses that have appeared in this year's Oscar-nominated features marketing dive reports. FreshBooks is teaming up with Sure Payroll to allow users to sync payroll expenses and liabilities to their FreshBooks accounts.