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#241-Tiktok Influencer Marketing 101 with Paul Baron
Wizards of Ecom
The Most Common Mistakes That People Make When Finding Influencers
The biggest misconception is that influencer marketing is not effective if it doesn't go viral or if you don't see a bunch of sales. If you do these types of campaigns where you're proactively reaching out to influencers, the things that you need to look at in terms of KPIs is the long term growth of your brand. People thinking people not looking at not having the right metrics or the goals in mind before they even start the conversation.
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