As we say on DomainSherpa - all roads lead to domains! And today we have a Sherpa Shorts segment, co-hosted by the MediaOptions team - JT, Drew, Chris and Matthew Zuiker - where they pick one or two domain name related topics to dig into. In this episode, the Sherpas discuss domain names related to cold plunge tubs and also get into a discussion about Rick Schwartz's recent blog article about the importance of premium domains for businesses and how they are now more accessible than ever. Also, don't forget about the upcoming ICA meetup in Las Vegas and make sure to register for the event today and book your hotel before it's too late! And don't forget to check out Chris's new book at DomainBrokerSecrets.com. All this and more on today's episode of Sherpa Shorts!