Think Catchphrases Are Dead? Eat My Shorts.
Decoder Ring
00:00
The Power of Catchphrases
In 2023, there are still catchphrases we all use to communicate and some of them are even very closely associated with the people who originally said them. Maybe it's a TV comedy, a commercial or some other legacy media but it's just as likely they're from a meme, a tweet, a TikTok, a YouTube video, an influencer, or some random viral moment. What you can tell is that all of a sudden feels like something lots of people are saying. Or maybe you've only ever written it in a group chat or shared it as a GIF on social media. And the reason for using these phrases, these modern clichés, is the same as it
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