Leading by Example: The Core of Effective Leadership

John Lewis is a visionary with a career that spans across multiple industries such as aerospace, mixed martial arts (MMA), film production and entertainment. As the driving force behind NovaCorp Aerospace, he is pioneering space-based sports, entertainment and hospitality experiences through ambitious projects like the Genesis X Mission and the development of the NovaStar space station. John is a former MMA champion who has trained UFC legends like Chuck Liddell, Tito Ortiz, and Randy Couture, and played a pivotal role in introducing Dana White to the UFC. His transition from the octagon to filmmaking led him to found JLE Cinema Group, where he manages intellectual properties and produces films, television shows, and live events. His influence extends to Saudi Arabia, where he envisions a central role for the region in space exploration and entertainment.