How to Build a Successful First Impressions Campaign

You definitely want to match it to where they're coming from so that the messaging makes sense. So you know, if they have an in-car, their very first email from you could be in a band and cart email. If they sign up for your newsletter, the very first email they could get from you is like a welcome,. Here's your discount kind of email or if they just purchase the very firstEmail they could get is like, thank you so much. And one of those kind of foundational pieces in your mind.