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What is Marketing Mix Modeling (MMM)

App Marketing by App Masters

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MMM Is Taking a Multi-Task Perspective

MMM is a well suited for post-private Sierra because it only uses aggregated data, not individual user level info. It's based on statistical methodology and there's another benefit you will get from MMM. So many of these solutions have been bringing you to the retrospective insights rather than something that would happen in the future. Because machine learning and some part, it actually run simulations and tell you what to do next.

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