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“Generation Gamble” and the Rise of the Machines

Motley Fool Money

The Demand for Zero Cost Trading Is Always Going to Be There

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People have just been conditioned to think that trading should be free. I don'think they'll ever go backt to paying for something. The retail investor is smarter, and they ask questions. So i wouldn't be surprised if eventually there as some change involved in the business model hood and some of the other brokers.

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