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How to Build a Client Service Calendar
Amitai Etzioni: I feel like there wasn't a ton of discussion historically around service calendars. It's really just started cropping up over the past three or four years that more firms are going deeper and deeper in a financial planning, he says. EtzionI: So what we tell firms is like you should have a service calendar paired with each service offering. And so it helps them spread out the different items that are going off throughout the year. But another reason why I like to do it this way is because sometimes firms are over communicating to their clients through all the automated things that are going out.