Apple and the Academy Awards - What Really Happened This Week?

Apple is the first streaming service to be honored with the best picture at the academy awards. Apple reportedly spent another 20 to 25 million dollars marketing koda leading up to the oscars. The incumbents in the movie making industry have resisted encroachments from tech companies for a while now. With this victory, apple t v plus may think of launching other streaming initiatives. And we will see if apple capitalizes on this win and goes into the big leagues.