Josh Balk on using shareholder activism to win change from the world’s largest food companies
How I Learned to Love Shrimp
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Driving Change Through Strategic Activism
The chapter explores the strategic approach to activism, focusing on shifting the Overton window by emphasizing winning campaigns and cultural shifts. It discusses the significance of symbolic demands and non-political methods in achieving societal changes, using examples like the Ringling Brothers' closure and marriage equality movement. The importance of uniting diverse groups for animal welfare is highlighted, along with the need for continuous activism, resilience in the face of opposition, and engaging with local legislators to influence policy.
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