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Lessons in World-Building: How Emily Oberg Created Sporty & Rich

The Business of Fashion Podcast

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Redefining Fashion: From Sportswear to Sexual Wellness

This chapter explores the evolution of a fashion brand that blends sportswear with everyday aesthetics and expands into new categories like sexual wellness. The discussion highlights the importance of brand positioning and innovative marketing strategies to create a stylish perception of sexual wellness items. Additionally, the chapter addresses societal attitudes towards sex products and emphasizes the need for education and a unique visual identity in an often stigmatized market.

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