Can GenAI actually change how people shop? | Reimagining Retail
Behind the Numbers: an EMARKETER Podcast
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Unlocking Retail Potential: Focus on Frictionless Shopping
This chapter explores the transformative role of generative AI in improving the retail shopping experience by addressing common challenges like sizing inaccuracies. It emphasizes the need for retailers to prioritize fundamental shopping functionalities and leverage customer feedback for better product design and marketing.
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