The State Of Category Design And Who It's For In 2023 w/ Christopher Lochhead
Category Thinkers
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The Evolution of Category Design
category design is something I've been working on since I was a kid really. It's about thinking about problems in different ways and today what we refer to as reject the premise which is we see something we go well, why is it that way? And so that started very very early for me even though you didn't have the language or knowledge of people in the community who were doing those things at the time. The last thing that's obvious is the category of category design: How did you end up at that moment where there's a boom?"
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