The New Reality Is You Have to Invest in Your People, Right?

Search algorithms keep getting better and better supposedly improving the quality of content. But at the end of the day, that's not relationship building, right? We're catering to an algorithm. What this change in search is forcing is as to truly start engaging again with people one to one - it's like walking up to someone on the street. It will be scary to return to a more human interaction in the marketing we're doing because now you can see the reactions instantly to when you do a marketing campaign. And that's never been true really in history before.