Building Brands and Embracing Action

What if the best time to start your business or creative pursuit was before you felt fully ready? And what if you didn’t need to follow all of the current “best practices” to market yourself? 

Nat Eliason is an entrepreneur and author based in Austin, Texas. Over the past decade, he’s built a career that gives him location freedom through writing, course creation, and now fiction. His debut sci-fi novel Husk: Book 1 of the Meru Initiative, was released in May 2025. 

In this episode, Nat returns to share his experience transitioning from nonfiction writer to sci‑fi novelist, revealing the counterintuitive strategies he used to launch Husk and build momentum in the noisy creator economy. 

Whether you're building a location-independent business or launching a creative project from anywhere in the world, Nat shares how to take control of your output, challenge “start later” thinking, and embrace the long game. He also opens up about what it takes to be patient in a fast-moving digital world, how he used an experimental marketing mindset to sell his products and books, and the often unseen emotional work of building something sustainably. 

What’s one creative project you want to launch? I'd love to hear about it, and I hope you’ll share by sending me an audio message. 

Tune In To Learn: 

• Nate’s journey as an entrepreneur and author, and how he constructed the fictional world of Husk 

• Insight into balancing the joy of the journey with your bigger goals 

• Why starting creative work before feeling "ready" may be your strongest move 

• How to think like a business even while focusing on fiction or creative work 

• Why Nat says newsletters and funnels are out and where you should focus instead 

• The creative way that Nat sold his preorders instead of launching through Amazon 

• Advice for staying motivated before your work gains traction  

• How the "prep trap" holds creators and entrepreneurs back, and how Nat learned to bypass it 

• Nat’s favorite fiction book recommendations 

• And so much more 

Resources: 

• Sign up for our FREE newsletter 

• Visit Nat’s website 

• Get the book, Husk 

• Instagram 

Want More? 

• Lessons From Winning and Losing Millions in Crypto, How To Find Fulfilling Work, Advice for Transitioning to a Creative Career, and Creating Unlimited Upside With Nat Eliason 

• How to Grow Your Location Independent Solopreneur Business in 2025 + Advice from 8 Years of Slow, Nomadic Travel with Jeremy Enns 

• An Interview With John Craigie: Notes From The Road 

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