Kafka is very hard to scale up, but certain systems you can sort of almost naturally scale up. Scaling up means making the first bathtub bigger right it doesn't mean much more than that. It's just like okay I'm or maybe a second scaling obviously this case second hole is like it drains quite as much twice as fast. And so that's why one of the most important things on this is sort of back pressure management and understanding that nothing is infinite.

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