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What startups can learn from enterprise corporate messaging — Sara Varni’s lessons from Salesforce & Twilio
In Depth
Customer Engagement Platforms
As your software becomes more and more pervasive at an organization, that is going to draw more attention from people higher up the chain. It's just important to be really mindful of that as you're evolving into a more enterprise great company. The people that were the original fan boys or girls for your company, equipping them with the right justification for why the higher ups should sign off on the budget are super important in making sure that you continue to grow relationshipsMore than 50% of Fortune 500 companies now use customer engagement platforms. Even Zoom, I think, is using that messaging today.
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