3min chapter

The Long Game cover image

029: The Art & Science of Hacking Growth with Morgan Brown (VP of Growth, Shopify)

The Long Game

CHAPTER

The North Star of the Business Model

The most challenging part of running a company is finding your "north star" and lining up everyone around that goal. You have to make the goals less controversial so they don't feel like you're being short ended by them. Why did you write a book? I wanted to leave something behind when i was gone that kind of outlasted me very much.

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