The TikTok strategy that’s printing MILLIONS right now… (ft. Rob The Bank)
My First Million
Crafting Fragrance for Gen Z
This chapter explores the journey of launching a luxury fragrance brand tailored to Gen Z, highlighting key challenges and innovative marketing strategies. It discusses the importance of personal investment, learning from setbacks, and adapting timeless marketing techniques for modern platforms like TikTok. Additionally, the chapter delves into emerging trends in men's grooming and the cultural shifts influencing product development and branding.
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