217 Making Websites Win by Dr. Karl Blanks and Ben Jesson
The Marketing Book Podcast
00:00
Getting Rid of Hippos
To double a web site conversion rate, all you need to do is increase the conversion rate of your ads by 19 %. Just those four improvements altogether add up to a hundred%. And that might sound daunting, but for those things, you'd only need to make one point seven, six improvement to ten aspects of the landing page. It's almost like a soldier putting on a night vision goggles for the first time, being able to see. Even for myself, i was reminded of all the great testing that can be done.
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