In this episode, host Jay Schwedelson dives into the transformative power of unscalable marketing tactics. He shares his personal "90-day handholding" strategy, which focuses on building human connections in an era increasingly dominated by automation and AI-generated content.
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Best Moments:
(00:40) Unscalable tactics and their importance in standing out in a highly automated marketing landscape
(01:20) The over-reliance on automation and AI can lead to a loss of personal touch in marketing efforts
(02:15) Jay explains his "90-day handholding" approach, a personalized strategy designed to nurture relationships and guide clients through the early stages of engagement
(04:00) How these unscalable tactics can lead to significant business growth by fostering deeper connections with customers
(05:43) Examples include sending personalized video messages, curating handpicked content for specific clients, and even sending birthday notes to enhance customer relationships
(06:54) The impact of handwritten letters in creating memorable, personal connections with clients
(08:42) Jay shares a personal anecdote about his texting habits and maintaining Snapchat streaks with his children, showcasing the importance of staying connected in both personal and professional life
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MASSIVE thank you to our Sponsor, Marigold!!
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Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.
