The Ideal P&L for Every Business Type
Ecommerce Playbook: Numbers, Struggles & Growth
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How to Maximize Your E-Commerce Business
The way that you create organic revenue is by generating long-term returns. The place where you get beat up is R&D, and so what that tends to look like is OpEx. This kind of business can do pretty well on advertising because you can sell high-quality techie products for a lot of money. If you are not getting LTV there, you're going to be in real, real trouble in most cases.
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