The Origin of Jiu Jitsu

Jocko Fuel is the parent company of Origin Labs, which was founded by Pete Roberts in 2011. "I met him in like 2013 or early 14, when I was traveling back to Maine where I'm from," Jocko says. He helped grow origin for a few years but only a few months after he had moved back to Maine, another niche brand in the Jiu Jitsu community wanted to sell their business.