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’Sales’ and ’Customer Success’ in SMB B2B SaaS | Justin Welsh, The Official Justin
Gain Grow Retain
Is It a Start in Marketing or a CEO?
How do you make it so that the customer doesn't feel like they're interacting with three different companies? How do you kind of tactically think about getting that cohesion in that alignment? Yeah, I don't think it starts tactically. I think it comes from the CEO. The CEO can do, do really provide the why behind our software, our services, our products and ways that we talk to our customers.
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