4 Step Customer Research Process + Conversion Optimization Process for 2023 with Anthony Morgan @Enavi
Conversion Tracking Playbook
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What's Your CRO Framework?
Shopify's testing process is broken up into the 90-day growth plan. That's really the overarching strategy and then the five-eye method. And so that's really at our foundation, what we do is research. We set two to three KPIs for that and our performance as a CRO partner is measured by that. If we don't make an impact on those KPIs, then we're not doing our job.
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