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Riot Games: Brandon Beck and Marc Merrill
How I Built This with Guy Raz
Building a Game Game Business Plan
"We really underestimated the scope and complexity, not only of building the game itself," he says. "Once we started talking to publishers in whose entire incumbency and multiina massive, multi dollar, billion dollar businesses were built around selling shiny discs at retail, they told us that this was a horrible idea and it would never work."
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