The core model is that you can map the high level abstract ideas, both business objective and user goals to these user interface elements. I like how you described it as a canvas because it helps. It's kind of bringing the strategy down to earth, making thing concrete. And if we can be concrete and corporate, then it's much easier to discuss, to actually bring the discussion forward and get things done.
Are Halland has worked in digital product development, strategy, design, and communication for over a quarter of a century. During that time, he created the core model, a tool for designing websites and products that align business goals and user needs. He has now written a book about the core model, which is due to be published later this year. In this conversation, he explains what the core model is and how it can help us create more effective digital products.
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