Kim Herrlein, a seasoned professional in the luxury STR space, shares her journey from managing high-end short-term rentals to acquiring and transforming boutique hotels. Listeners will learn about the unique challenges and rewards of venturing into the boutique hotel market. Topics include the importance of admitting gaps in knowledge, designing bold and eclectic spaces, dealing with booking platforms, and fostering effective team collaboration. Kim’s fearless, community-driven approach and her focus on creating unique, curated experiences offer valuable insights for anyone interested in hospitality or real estate investment.
00:00 Overcoming the Fear of Learning
00:11 Introducing Kim Herrlein: From STRs to Boutique Hotels
02:00 Kim's Journey into Real Estate
05:12 First STR Project: Transforming a Home for Large Groups
10:21 Mindset and Overcoming Fear in Real Estate
20:17 Scaling Up: From STRs to Boutique Hotels
25:12 Revitalizing the Community
27:30 Designing a Boutique Hotel
28:32 Challenges in Renovation
32:20 Operational Differences: STRs vs. Boutique Hotels
35:19 Tech Stack and Online Presence
43:11 Marketing and Group Buyouts
46:15 Final Thoughts and Success Tips
Kim Herrlein's Bio
Kim Herrlein is the Chief Leisure Officer at Purveyors of Leisure, a boutique vacation rental management company in Greater Palm Springs, Southern California. Kim’s interest in travel began at a young age when she was fortunate enough to spend holidays abroad in Europe, traveling with extended family and friends, temporarily residing at unique vacation rentals; such as a magical poolside villa in the south of France, an enchanting Tuscan castle and vineyard, or an artsy Swiss chalet. Her love of travel, art and architecture, and design was ignited and more poignantly, a simple joy was sparked, gathering with loved ones on vacation was fun!
Connect with Kim
https://linktr.ee/purveyorsofleisure
https://www.faintingcouch.com
https://www.facebook.com/The.FaintingCouchHotel/
https://www.instagram.com/the.faintingcouch/
Connect with the Hosts
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/mikesjogren
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
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