RV 58 - Winning Over the Modern Buyer Using the Power of Dark Social | Winning the Challenger Sale Podcast
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How to Be a Thought Leader in Dark Social Conversations
I think that a lot of times people misunderstands not the right word, but you get where I'm going with this is that they feel like they need to control the message or posting. Rather than saying, I'm going to find a way to feed the places where people use it, and then just let it happen. So the key is putting out the information that your target customer's business is need. And then letting the content find its way to someone in the business that's smart,. Take that information, disseminate it across the company to drive change.
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