4min chapter

No Such Thing As A Fish cover image

472: No Such Thing As A Giant Otter In H&M

No Such Thing As A Fish

CHAPTER

The Problem With the Campaign Against Wasteful Clothing

We buy two tons of clothing every minute in the UK. Oxfam says we throw away 75 pounds of clothes each year. The world of fast fashion is so upsetting that if you know James comes along with his brilliant campaign and poster you immediately want to think about the otter. Ecio Orcio invented Zara because he wanted fashion to be seen in such a long period before anything resembling what was seen on catwalks. And this is all the fault of one man. One still alive possibly very litigious man Is it?

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