How to Hire a Marketing Agency That's Spending Eight Figures

I had no paid experience when I joined Sears, none. And so does it concern you at all that we're spending eight figures in a channel where we have no internal expertise to validate whether the agency is actually doing a good job or not? Like that was my pitch. He goes, well, what seems to be working? I was like, wow, I'd like to understand what they're doing. So after dragging their feet, they come back and say, well, we're, here's what we're doing. Here's a little spreadsheet. Well, there's four or five different roles and there's this activity and that activity. You know, well, I'll get the

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