Ep. 119: Jennifer Hyman | How Rent the Runway Makes a Statement with Style—and Service
Customer Confidential: Untold Stories of Earned Growth
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The Net Promoter System Podcast With Rob Marky
Rob Marky: Most startups succeed or fail based on how much they, how much are why they derive from marketing. So developing a strategy around how to build your brand is one of the most critical things that all potential founders need to think about. I'd argue that by creating a company that is built on word of mouth, you may not have eliminated the need for marketing but you have dramatically reduced your marketing cost.
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