To pay, or not to pay, that is the question.
Caveat
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The Evolution of Ransomware
Ransomware started out largely opportunistic and over time they started targeting businesses. Over time, again, these groups are built with the intent to make money. So now they rely heavily on things like reputation of their criminal organization. And even when they were able to recover and restore effectively, that's when they moved over to the double extortion techniques.
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