How AI Rights Shape the Commerce Landscape | Phillip Jackson | You're Not Your ROAS
Whale Informed by Triple Whale
How to Think About Attribution in E-Commerce
In 2005, when you think about what e-commerce was like in 2005, six, seven and eight, this is pre platforms. We're building literally everything from scratch. So just having a pedigree of those early, you know, early builders really gave me a lot of discipline and working with brilliant marketers. In 2020, I spent almost 10 years with that team and helped to grow it big opposite Bryant Park had 150 people and then October of 2020 we were acquired by a big global consulting firm.
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