3min chapter

The Value Perspective cover image

The Value Perspective with Alex Roepers

The Value Perspective

CHAPTER

Strategic Fund Launch: A Narrative of Value Investment

This chapter explores the strategic communication tactics used during a fund launch in the late 80s and early 90s, focusing on how a pro forma record of undervalued companies was created to attract investors. It highlights the importance of stringent criteria for investment selection and the role of prior corporate experience in building credibility and securing initial funding.

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