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Leaving Amazon to Buy a $3m Apparel Brand

Acquiring Minds

CHAPTER

Branding and Platforms in Business Acquisitions

This chapter explores the strategic branding of buyers in the business acquisition landscape, comparing their approach to private equity firms to enhance credibility with brokers. It also analyzes two online marketplaces, Axial and BizBuySell, highlighting the unique advantages and challenges of each in facilitating smooth acquisition processes.

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