4B with Margit #7: Building Brand Communities
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How to Start Small and Build a Bigger Strategy?
Arni: I think that it can start small and start simple. The one of the mistakes that not we made, but i think that we considered making, was just starting with a tour to force of life. We actually sent out the first wave of invites to people specifically saying like, hay, we've noticed you. And then we promoted the fact that they were members out to the broader community as an application process. A so i think starting with a very small step versus maybe building out a bigger strategy would be my first recommendation. It sounds like that's what i'm hearing you say, that's what arni for us.
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