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#39: Marketing when there's no urgency to buy, what the CEO wants, & driving predictable demand with John Short (Founder, Compound Growth Marketing)

The Dave Gerhardt Show

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What's the Fun of Marketing?

"The fun part about marketing is like, what resources do we have right now?" he says. "Great companies are built because they understand how to do it when they're backed up against the wall and they don't have all the budget in place" 'I just want to push people to try to think like that as set easily by the guy who's not under pressure'

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