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#10 Dealer's secret weapon, How ChatGPT will change the car business, what dealers know about you, CDG's crazy car buying idea | Aharon Horwitz, Co-Founder & CEO of Fullpath
Car Dealership Guy Podcast
How to Leverage First Party Data From a Dealership
We have like a cohort of customers from our use guardianship that I was talking in like the hundreds of thousands of emails. What we realized is that going back that far, people were like, who are you? Like, what are you doing? They forgot that they actually signed up for this even though they fully, legitimately signed up for it. So if you could generate on those 300,000 people using like a model, like a collaborative filtering model, right? That's how Amazon or Netflix say, hey, people who bought this also buy that.
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